On January 22, 2012 over 100 tweens and teens gathered for a notable cause. They were all participants in the music video production for the brand new song “Inside Out” performed by Marisa Nahas.

Click above to check out the news story about the Choose Friendship Inside Out video project and mission.

Mad Habit Media collaborated with The Choose Friendship Company to launch their anti-bully, pro-friendship campaign debuting at the NYC Toy Fair this month. The song’s powerful message is to be true to yourself, stand up for others and choose friendship.

Along with the compelling song lyrics, the music video follows a “pay it forward” storyline emphasizing friendship which includes a high-energy, flash-mob style dance number.

The video incorporates a PSA with the message that “together kids can knock out bullying one friend at a time!”. Proceeds from the song’s sales will be donated to non-profit organizations that support this cause.